The beautiful Linyi is famous for its outstanding people. What kind of wind blows the big hardware households and leaders of the province to Linyi? What kind of force brings the China Hardware Development Strategy Summit Forum, the Chamber of Commerce Integrity Member Selection and Awarding and China North International Hardware The opening activities of the city (forum) are linked together? The answer is "branding and internationalization"!

Linyi, known as the "Logistics Capital", has eight major hardware markets, an annual transaction volume of 30 billion yuan, and an army of 6,000 merchants. But how to continue to strengthen Linyi's hardware market on the basis of becoming bigger? "Branding and internationalization" is an inevitable choice!

How to make local hardware products no longer "seek far away", no longer "borrow a boat to go to sea", how to let foreign hardware brand products flock to Yi, and how to let local merchants break through the bottleneck of business scale and do bigger, Stronger? Only by taking the road of "branding and internationalization".

Branding is internationalization, and internationalization is branding. They have the same goal in different ways. Gao's discussion focuses on theoretical exploration and public opinion guidance, the selection of honest companies emphasizes industry norms and promotion, and the opening of North Hardware City focuses on practice and breakthroughs. Doing the three activities together is also a kind of same goal. Focusing on the branding and internationalization of China's hardware, the theory is guiding, the industry is promoting, and the enterprise is practicing. The ultimate goal is to make China's hardware industry bigger, stronger, better and farther!

Branding and internationalization are the only way for China's hardware development, and it is also the only way for Linyi's fifth-tier market to become bigger and stronger. With the support of Shandong Provincial Department of Commerce and Linyi Municipal Government, it is sponsored by ** Linyi Economic and Technological Development Zone Management Committee, Shandong Provincial Federation of Industry and Commerce Hardware and Electrical Chamber of Commerce and Anhui Province Cereals, Oils and Foodstuffs Import and Export (Group) Company, Linyi City Federation of Industry and Commerce Hardware "China Hardware Branding and International Development Strategy Summit Forum", "Shandong Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce Integrity Member Awarding Ceremony", "China North International Hardware City Opening Ceremony" and other series organized by the Chamber of Commerce and the North China International Hardware City The event will be held in Linyi, Shandong from September 22 to 25, 2012.

Visit the Investment Promotion Center and learn about the project overview

This is a grand event in China's hardware industry, and it is also a grand event in Linyi. At that time, more than 600 people including leaders of the three major hardware business associations in China, including chairman Zhu Renhe, leaders of hardware business associations in all provinces and sister cities across the country, leaders of hardware associations in Shandong cities, major players in the hardware industry, and celebrities from various sessions will gather in Shandong. Linyi, shared the "Summit Forum" event and witnessed the opening ceremony of the North China International Hardware City.

This event has been highly valued and strongly supported by Shandong Provincial Department of Commerce and Linyi Municipal Government. In order to run this event well, make achievements, make brands and make an impact, on June 12, 2012, all sponsors, contractors and support units held a grand press conference at the Investment Center of North China International Hardware City. The units and leaders who attended the press conference include: Wang Jun, member of the Standing Committee of the Shandong Provincial Political Consultative Conference and Secretary-General of the Shandong Provincial Committee of the China Peasants and Workers Democratic Party, Wu Xianliang, chairman of the Shandong Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce, chairman of Shandong Cherry Blossom Hardware Group, executive director of the Shandong Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce Vice President, Chairman of Jinan Tongli Hardware Zhang Xuezhong, Vice President of Shandong Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce, President of Linyi City Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce, Chairman of Taiwan Ingram Micro (Linyi) Tools Chu Yanyun, Shandong Federation of Industry and Commerce Hardware and Electromechanical Chamber of Commerce Fan Yunchang, Secretary-General; Xu Futian, Deputy Director of the Standing Committee of Linyi Municipal People's Congress and Secretary of the Party Working Committee of Linyi Economic and Technological Development Zone; Qiu Jingyang, Deputy Secretary of the Party Group of Linyi CPPCC, Honorary Chairman of Linyi Federation of Industry and Commerce; Zu Xudong, director of the committee, Ma Hua, chairman of the Linyi Municipal Committee of the Chinese Peasants and Workers Democratic Party and vice chairman of the Hedong District Political Consultative Conference, Zou Jiguo, deputy secretary of the Party Working Committee of Linyi Economic and Technological Development Zone, executive deputy director of the management committee, ** Linyi Economic and Technological Development Zhou Xiwei, member of the District Party Working Committee and Deputy Director of the Management Committee, Jia Lianzhang, Deputy Investigator of Linyi Economic and Technological Development Zone, Secretary of the Party Working Committee of Zhimadun Street, Zheng Pengsong, Chairman of China North International Hardware City, etc.

More than 100 representatives of the 12th Executive Director (Expanded) Meeting of the 2nd Shandong Federation of Industry and Commerce Hardware and Electrical Chamber of Commerce, which was successfully held in the Investment Promotion Center, also attended and witnessed the press conference.

At the press conference, Zhou Xiwei, member of the Party Working Committee and Deputy Director of the Management Committee of the Linyi Economic and Technological Development Zone, the organizer, announced the decision of the higher authorities to agree to hold the "Summit Forum" series of activities. Subsequently, Mr. Zhang Xuezhong, executive vice president of the Hardware and Electrical Chamber of Commerce of Shandong Federation of Industry and Commerce, introduced the background and significance of the "Summit Forum" series of activities. The organizer—Chu Yanyun, Chairman of the Hardware and Electrical Chamber of Commerce of Linyi Federation of Industry and Commerce, informed the preparation and implementation of the series of activities of the "Summit Forum". Finally, Mr. Zheng Pengsong, chairman of China North International Hardware City, made an introduction and explanation on project construction, investment promotion, opening preparations, project innovation, and preferential policies for business assistance.

After the press conference, the signing ceremony of the cooperation between China North International Hardware City and Linyi Tianyuan International Logistics Co., Ltd. on the joint construction of China North International Hardware City Logistics Plaza and the commitment to pay in full in advance was held on the spot, as well as the cooperation signing ceremony of China North International Hardware City. The signing ceremony of the "Letter of Intent for House Purchase" was signed between the city and the big hardware households in Shandong Province.

Guided by theory, promoted by industry business associations, and helped by Anliang Group to break the ice and practice, the North China International Hardware City, which takes building branding and internationalization as its own responsibility, will surely blossom and bear fruit on the land of southern Shandong and attract much attention. China Hardware's tomorrow will be even better!