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2022
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07
Strengthen the traditional hardware industry and activate the surging momentum of development
Author:
In the 1980s, most of Jinli people went out to work as construction workers. By chance, Huang Yuanjiang, a villager in Jinli Yijia Village, discovered that the floor spring was simple in principle but the price was very high, so he and his co-workers saved up a few months' wages to buy it. A floor spring study.
Jinli's first trial in the hardware industry
In the 1980s, most of Jinli people went out to work as construction workers. By chance, Huang Yuanjiang, a villager in Jinli Yijia Village, discovered that the floor spring was simple in principle but the price was very high, so he and his co-workers saved up a few months' wages to buy it. A floor spring study.
After dismantling and reassembling, installing and dismantling, they searched and purchased more than 100 matching parts everywhere. Huang Yuanjiang, a group of workers who could not even draw drawings, took more than a month to imitate the low-profile floor spring. Afterwards, Huang Yuanjiang opened the door to set up Jinli's first hardware factory, Jinxing Hardware Factory.
Huang Yifang, general manager of Xinyongchang, told the author: "At that time, when my parents copied floor springs, they did not seek to be exquisite, but to achieve basic functions at the least cost." Huang Yifang's parents, like Huang Yuanjiang, were the first to "disassemble" the floor springs. The first generation of Jinli Hardware.
Imported floor springs of 200 to 300 yuan each can be purchased in the hands of the first generation of Jinli people for more than 80 yuan. High profit margins, low-end production technology, and proximity to developed markets such as Foshan, Dongguan, etc., promote more and more Jinli People scramble to join.
Second generation succession
The hardware industry has become the backbone
By 2000, the second generation of hardware like Huang Yifang began to take over. At that time, family-style workshops could no longer meet market demand, and low-end products were difficult to sell even in a price war. In addition, many foreign companies went to the Guangdong market to crack down on counterfeiting, and hardware manufacturing companies like Xinyongchang were facing the crisis of bankruptcy.
"No one buys the product. Even if the cost is reduced and the brand is registered, it will not be recognized by the market." Huang Yifang said. As a young pillar of the family, Huang Yifang did not give up, but continued to study and improve product details, improve product quality, and win market trust again.
Among the more than 100 parts, the sealing ring is definitely one of the smallest parts. In order to buy oil-proof seals, Huang Yifang spent half a year traveling all over the Pearl River Delta and even Hong Kong hardware markets. The hard work paid off. Knowing that the sealing ring was from Japan, Huang Yi facilitated and asked someone to buy it from Hong Kong. After replacing the sealing ring, Xinyongchang's floor springs did not leak oil, and the service life of the products was extended. Customers no longer complained, but began to order. Xinyongchang has overcome the crisis of bankruptcy and has improved in the industry.
In the past 30 years, from 1 square meter to 50,000 square meters, from a husband and wife to now employing more than 200 workers, from a simple machine to a semi-automatic mechanized production line, from dismantling research to a national high-tech enterprise, Xinyongchang has become Walk in the forefront of the country.
Research and development
"Qualified for drafting national standards"
At the beginning of July this year, Liu Runfeng, secretary general of the National Hardware Standardization Technical Committee, accompanied by Zhaoqing Quality Inspection Institute, came to Zhaoqing Jinli to investigate and visit leading enterprises such as Xinyongchang and Kaida Hardware. Huang Yifang recounted Liu Runfeng's evaluation: "In terms of production scale and product quality, Jinli's industrial foundation is no worse than that of Zhejiang and Shanghai, and it is qualified to draft the standards for floor springs and door closers in the light industry of the People's Republic of China."
Huang Yifang said that he will join hands with local leading companies such as Kaida Hardware to drive the Jinli floor spring and door closer industry chain, gradually change the industry and market's views on Zhaoqing Jinli, and continuously strengthen independent research and development to form a self-developed company. There is an industry chain, striving to be the industry leader.
With the passage of time, Jinli Hardware also ushered in the third generation. Most of these third-generation students have gone abroad to study business management and have begun to study in factories. In the interview, Huang Yifang said to the third-generation successor of Xinyongchang: "We must grasp the development pulse of the times, pay attention to product quality, focus on R&D and innovation, take the road of independent domestic products, do a good job in branding publicity and operation, and extend Jinli Hardware. , the vitality of Xin Yongchang."
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